Storefront Plaza

By Nate Page

Opening Nov 19th and running through January of 2012

Storefront Plaza by Nate Page relocates the windows of Machine Project and reinstalls them twenty feet back into the main gallery space. To achieve this the exterior walls of the building stretch deep into Machine’s storefront along a constructed support structure which re-assigns much of the interior space as exterior space. As a result, the public will be able to access what was formerly Machine Project’s front room now transformed as a large sidewalk alcove; the storefront pulled back like a slingshot from the street.

For the past several years, Nate Page has been exploring the public’s psychological relationship to designed environments, and has participated in several of Machine’s largest museum projects. Storefront Plaza continues this investigation through the manipulation of the architectural boundary that marks one’s participation in either a public or private space. The transformation calls attention to the symbolic line that one crosses into these places by extending the three dimensional space that represents it. The work considers our experiential relationship with the ubiquitous storefront as well as the implementation of Machine Project’s public and community programming by physically intervening in both.

During the installation, Machine is curating a series of workshops, performances, and snacks to explore the space.

This project is made possible through the support of Christopher and Elizabeth Allen, Tim Bartlett, Ben Benjamin, David Bunn, Stuart and Bunny Charlemont, Coco’s Variety Store, Fol Chen, Suzanne Geiss, Emily Joyce, Tod Kurt and Carlyn Maw, Thomas Lawson and Susan Morgan, Leonard Lin, Amarnath Ravva and Amina Cain, Joanna Rudnick and Jordan Gimbel, and several really generous people named anonymous.

Matching funds and project support provided by the La County Art’s Cultivate/Create Initiative, funded by the National Endowment for the Arts and the Los Angeles County Quality & Productivity Commission